Practice areas
Criminal, corporate, litigation — one cluster per intent.
Vertical · Legal (YMYL)
Law firm SEO safe for YMYL — Google and AI.
Legal is YMYL: content must be accurate, authors clear, and site changes controlled. We help firms build visibility without dangerous claims.
YMYL E-E-A-T Person author Safe deploy
Quick answer
What must law firm SEO include?
Practice area pages, author/Person schema profiles, disclaimers, privacy policy, content separating fact vs opinion, and no case outcome promises. AI citation is only safe when content is verifiable and not misleading.
YMYL risk
Google and AI are stricter on legal, health, and finance. Content or fake schema errors risk reputation and compliance.
Author & Person
Real bylines, profile pages, Person schema.
AI citations
Verifiable procedural FAQs — not generic legal advice.
Template articles vs controlled legal SEO
Generic AI articles risk YMYL. We prioritize expert review and safe Atlas execution.
| Factor | Typical risk | Oura Works |
|---|---|---|
| Strategy focus | Generic keyword checklist | Integrated SEO + AEO + GEO via OAVF |
| Proof | Ranking guarantees without data | Measured impact vs target projection badges |
| AI visibility | Classic SEO only | AI-referral measurement + citation monitoring |
| Execution | Full access without audit trail | Atlas: dry-run, backup, logs |
How Oura works for this segment
Every engagement starts with a free Mini Audit. Scope is tailored — no identical package for every client.
01
Mini Audit & baseline
Technical, entity, and AI visibility checks for priority queries in this segment.
02
Local/vertical roadmap
Page priorities, answer-first content, schema, and internal links aligned with market context.
03
Execution via Atlas
Dry-run, backup, approval, then controlled deploy — not reckless production edits.
04
Monthly reporting
GSC, GA4, AI-referral segment, and citation checks your business team can read.
Law firm cited by AI
Case study on procedural content worth citing.
Common questions
Is law firm SEO considered YMYL content?
Yes. Legal topics are YMYL, so E-E-A-T is crucial: credible authors, clear sources, and accurate claims. We build authoritative yet ethical answer-first content — not over-promises that breach bar/advertising rules.
Why does a law firm rank but never get cited by AI?
Often because content is too promotional or not structured for extraction. We clarify the firm entity, build factual answers to common legal questions, and measure citations in ChatGPT/Perplexity — the pattern in our law-firm case study.
How much does law firm SEO cost?
Set after a free Mini Audit based on practice areas and competition. Given YMYL sensitivity, we prioritize safe execution and accuracy over cheap content volume.
First step · free
Want to see opportunities for your brand?
Free Mini Audit — no long-term commitment.
- Free
- No commitment
- Results in 48h
Win on Google. Get cited by AI.
Step 1 / 3
1. About you
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SEO
3 priorities
GEO
citation gap
AEO
schema check