Our process has four phases: Discover (Mini Audit & baseline), Strategize (brief & roadmap), Execute (Atlas + squad), and Measure (reporting & iteration). Ahrefs (2025), across 1.9M AI Overview citations, found 76.1% of cited URLs rank in Google’s top 10 — Discover ensures that floor exists before content scale.
Realistic timelines: technical fixes and quick wins often show in 4–8 weeks; organic momentum and AI referral usually need 3–6 months of iteration — depending on competition and starting site health.
Squad vs Atlas
SEO strategist picks keyword and entity priorities. Content lead drafts answer-first copy. Technical specialist handles CWV, schema, indexing, redirects. Atlas executes with guardrails; you approve material changes.
Communication rhythm: kickoff, weekly or bi-weekly sync per package, monthly report with GSC, GA4, CWV, and AI-referral segments.
Low-friction onboarding
The Free Mini Audit collects URL, business goals, and initial read-only access. We send prioritized findings — not a generic deck — then recommend a realistic Oura tier.
After contract, the squad enters the full Atlas loop. Start with Starter for foundation, Content for article pipeline, Growth for scale, or Domination for category leadership.