Websites That Work, Built for Google & AI

Oura Works Website and SEO Solutions Showcase
Oura Works Modern Website Interface Preview
Sketch-style diagram of modern web architecture and a conversion-focused website structure.
Illustrative UX and PageSpeed card showing a 99 UX score and a website conversion message.
Illustrative UX and PageSpeed card showing a 99 UX score and a website conversion message.
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White right-pointing arrow with a textured brush-stroke tail on a gray background.
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Dashed curved arrow pointing down-right, formed by spaced white dashes ending in a solid triangular head

Websites

That Work

Built for

Make your business easy to find and understand. Oura Works connects your website, SEO, AI visibility, and digital campaigns with measurable business goals.

Free Audit

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Visuals and figures are illustrative • Results are not guaranteed

SEARCH ECOSYSTEM & AI

Build visibility in search and AI answers.

Make your business information clear, discoverable, and supported by evidence. Oura Works improves search foundations and monitors AI referrals; each platform decides what to display and cite.

Help customers find the right information.

Help customers find the right information.

Customers also look for answers through AI. We clarify your business information, develop evidence-based content, and review technical access so people and search platforms can assess your website.

Customers also look for answers through AI. We clarify your business information, develop evidence-based content, and review technical access so people and search platforms can assess your website.

Learn Oura Atlas™ →

Learn Oura Atlas™ →

One direction for your website, search, and campaigns

Your website explains the offer. SEO answers buyers' questions. Advertising extends your reach. We align all three around clear goals and meaningful measurement.

Oval grid of evenly spaced white dots forming a halftone gradient against a black field
Oval grid of evenly spaced white dots forming a halftone gradient against a black field
Project delivery calendar illustrating the agreed schedule and asset ownership.
End-to-end website project checklist across four weeks
Website launch schedule showing research, development, conversion testing and handover.
Project delivery calendar illustrating the agreed schedule and asset ownership.
End-to-end website project checklist across four weeks
Website launch schedule showing research, development, conversion testing and handover.
Project delivery calendar illustrating the agreed schedule and asset ownership.
End-to-end website project checklist across four weeks
Website launch schedule showing research, development, conversion testing and handover.

Clear deliverables and milestones

We agree on deliverables, milestones, reviews, and ownership at the start. You know what is being built and when your input is needed.

Oval grid of evenly spaced white dots forming a halftone gradient against a black field
Oval grid of evenly spaced white dots forming a halftone gradient against a black field
Illustrative diagram of keyword research, website structure and Google and AI search visibility.
Illustration of SEO, AEO and GEO discovery channels, including Google and AI answers.
White curved arrow pointing up and to the right on a teal background
Oura Growth Brief for website architecture, search visibility, and conversion planning
AI art: The end of creativity or the start of a new movement? An illustrated hand interacts with a colorful digital screen, symbolizing the fusion of technology and art.
White document with a folded top-right corner and a blue badge displaying a white "W", representing a Word document.
Illustrative diagram of keyword research, website structure and Google and AI search visibility.
Illustration of SEO, AEO and GEO discovery channels, including Google and AI answers.
White curved arrow pointing up and to the right on a teal background
Oura Growth Brief for website architecture, search visibility, and conversion planning
Article titled 'AI art: The end of creativity or the start of a new movement?' featuring a stylized hand with a futuristic design, set against a vibrant blue background.
White document with a folded top-right corner and a blue badge displaying a white "W", representing a Word document.
Illustrative diagram of keyword research, website structure and Google and AI search visibility.
Illustration of SEO, AEO and GEO discovery channels, including Google and AI answers.
White curved arrow pointing up and to the right on a teal background
Oura Growth Brief for website architecture, search visibility, and conversion planning
Article titled 'AI art: The end of creativity or the start of a new movement?' featuring a stylized hand with a futuristic design, set against a vibrant blue background.
White document with a folded top-right corner and a blue badge displaying a white "W", representing a Word document.

SEO and AI visibility monitoring

Build pages that address customer needs, with a clean technical foundation and AI search and referral monitoring.

Oura project coordination table with delivery stages and priorities
Oura project coordination table with delivery stages and priorities
Website architecture and search visibility delivery stages
Orange triangular pointer next to the text "Mitchell" in bold, white font on an orange background.
Green button labeled "Alexandra" with a white outlined right arrow pointing to the right.
Oura project coordination table with delivery stages and priorities
Oura project coordination table with delivery stages and priorities
Website architecture and search visibility delivery stages
Orange triangular pointer next to the text "Mitchell" in bold, white font on an orange background.
Green button labeled "Alexandra" with a white outlined right arrow pointing to the right.
Oura project coordination table with delivery stages and priorities
Oura project coordination table with delivery stages and priorities
Website architecture and search visibility delivery stages
Orange triangular pointer next to the text "Mitchell" in bold, white font on an orange background.
Green button labeled "Alexandra" with a white outlined right arrow pointing to the right.

Coordination across services

Website, content, campaigns and measurement are discussed together so that changes in one channel support work in other channels.

Design featuring a bold uppercase "A" next to a lowercase "a," with a ruler measuring the lowercase letter's height.
Website structure and conversion flow options illustrated as connected page diagrams.
Website conversion journey connecting a clear offer, trust signals and WhatsApp enquiries.
Design featuring a bold uppercase "A" next to a lowercase "a," with a ruler measuring the lowercase letter's height.
Website structure and conversion flow options illustrated as connected page diagrams.
Website conversion journey connecting a clear offer, trust signals and WhatsApp enquiries.

A website with a clear purpose

Explain relevant services and evidence, then provide a consultation path that is easy to find on desktop or mobile.

Three thin white concentric circles on black, each ring marked by a small dark dot at about 2 o'clock, 10:30 and 1:30 respectively.
Five concentric dashed white circles centered on a black background
Illustrative ad conversion and lead report
Advertising workflow linking transactional keywords and audience filters to qualified leads and measurement.
Campaign audit checklist covering buying intent, landing pages and lead and revenue tracking.
Dark rounded square button showing a white monitor outline with a play triangle and short stand casting a shadow.
Illustrative ad conversion and lead report
Advertising workflow linking transactional keywords and audience filters to qualified leads and measurement.
Campaign audit checklist covering buying intent, landing pages and lead and revenue tracking.
Dark rounded square button showing a white monitor outline with a play triangle and short stand casting a shadow.
Illustrative ad conversion and lead report
Advertising workflow linking transactional keywords and audience filters to qualified leads and measurement.
Campaign audit checklist covering buying intent, landing pages and lead and revenue tracking.
Dark rounded square button showing a white monitor outline with a play triangle and short stand casting a shadow.

Campaigns informed by lead quality

Connect audiences, offers, and landing pages. Evaluate ads using conversion data and input on lead quality from sales.

From business priorities to evaluation

Starting from customers, offers, and website conditions. The research results become the basis for page structure, content, and campaign priorities.

Ideation & Research icon representing idea generation and early thinking in Oura Works

1. Research & Positioning

Web architecture icon representing knowledge organization and concept understanding in Oura Works

2. Conversion-ready Website

SEO & AI Search icon representing structured planning and project preparation in Oura Works

3. SEO & AI Search

Performance Ads icon representing content creation and idea development in Oura Works

4. Performance Ads

CRO & Scalability icon representing structured organization of information in Oura Works

5. Conversion & ROI Optimization

Four-stage research board connecting market gaps, buyer needs, positioning and offers
Ideation & Research icon representing idea generation and early thinking in Oura Works

1. Research & Positioning

Web architecture icon representing knowledge organization and concept understanding in Oura Works

2. Conversion-ready Website

SEO & AI Search icon representing structured planning and project preparation in Oura Works

3. SEO & AI Search

Performance Ads icon representing content creation and idea development in Oura Works

4. Performance Ads

CRO & Scalability icon representing structured organization of information in Oura Works

5. Conversion & ROI Optimization

Market research and positioning board showing competitor analysis, buyer psychology and value propositions

Get a Free Web Audit →

Get a Free Web Audit →

Discuss Your Project (WhatsApp)

Discuss Your Project (WhatsApp)

Initial consultation • Based on your data and needs

Digital Solutions for Different Business Sectors

Customers evaluate each industry differently. We shape websites, search content, and enquiry paths around the questions they actually ask.

Property & Industry

Buyers review location, specifications, and project options before contacting sales. Clear information helps them arrive with more specific requirements.

Explore this sector →
Illustrative property and industry scene: a project team reviews technical plans at a development site.
Illustrative clinic scene: a doctor discusses an appointment with a patient.

Clinics & Healthcare

Patients look for services, practitioners, schedules, and booking details before a visit. Organized information helps them choose their next step.

Explore this sector →
Illustrative retail scene: a shop owner checks products while a customer browses.

Retail & Physical Products

Shoppers compare products, variants, and ordering options. An easy-to-browse catalogue helps them move from discovery to purchase.

Explore this sector →

Services & Professionals

Prospective clients want to understand expertise, scope, and process before a consultation. The right information makes the first conversation more focused.

Explore this sector →
Illustrative professional services scene: a consultant and client review a project plan.
Illustrative B2B scene: a technical team compares an industrial component with its specification drawing.

B2B & Corporate

Procurement teams need specifications and solution fit before requesting a proposal. Complete content gives sales the context behind each enquiry.

Explore this sector →

Startups & Technology

New users want to understand the problem a product solves, how it works, and how it connects to their tools. A clear explanation opens the path to a demo.

Explore this sector →
Illustrative technology startup scene: a product team reviews a laptop prototype together.

Startups & Technology

New users want to understand the problem a product solves, how it works, and how it connects to their tools. A clear explanation opens the path to a demo.

Explore this sector →
Illustrative technology startup scene: a product team reviews a laptop prototype together.

What our clients say

01

Relevant leads

02

Sales opportunities

03

Business growth

Figures in the illustration are visual references

Business Owner — Local Services

More predictable inbound calls

Customers used to find our competitors while we struggled to appear in local search. Oura improved our Google profile and service pages. Inbound calls are now more predictable, giving us a clearer basis for planning sales.

Figures in the illustration are visual references

Head of Growth — SaaS

More organic demos with the same ad budget

We were spending regularly on ads, but organic demo requests were not growing. Oura improved our website, content, and tracking. Organic demos began to rise without increasing ad spend. That gave our business another source of prospective customers beyond advertising.

Figures in the illustration are visual references

E-commerce Lead — Online Retail

Organic sales started growing again

Our organic traffic and sales dropped after a platform migration. Oura found website speed issues and broken internal links holding us back. Once those were fixed, organic sales started growing again before peak season. We could focus on selling with a stronger website foundation.

Figures in the illustration are visual references

Founder — Education Business

Steady growth in organic enrolments

Prospective students want to know the fees, schedule, and course content before signing up. Oura reorganised our pages to answer those questions. Organic enrolments grew gradually and consistently. We could also explain that progress to investors using data.

Figures in the illustration are visual references

Commercial Director — Logistics

A source of leads beyond existing tenders

Our sales team had been relying on the same tender opportunities. Oura helped our business start appearing in AI vendor research for priority routes. Our sales pipeline gained another source of leads, and we could trace where those opportunities came from.

Figures in the illustration are visual references

Managing Partner — Law Firm

Prospective clients discover our expertise through AI

Corporate clients increasingly research law firms on Perplexity. Oura helped our practice areas appear in AI answers with clear explanations. Our business gained another way for prospective clients to find us, with reports explaining what was measured.

Figures in the illustration are visual references

Digital General Manager — B2B Distribution

A catalogue that supports sales conversations

Our catalogue was hard to find when buyers searched for specific industrial components. Oura focused on category pages and product information. Non-branded search impressions began to rise. Our sales team now has pages to share with buyers considering a purchase.

Figures in the illustration are visual references

Marketing Director — Property

Another way for prospective buyers to find us

Buyers were starting to build shortlists on ChatGPT, but our development was absent. Oura improved our unit pages, payment simulations, and legal FAQs. Alongside advertising, we now have a buyer research channel we can measure and review.

Figures in the illustration are visual references

Business Owner — Local Services

More predictable inbound calls

Customers used to find our competitors while we struggled to appear in local search. Oura improved our Google profile and service pages. Inbound calls are now more predictable, giving us a clearer basis for planning sales.

Figures in the illustration are visual references

Head of Growth — SaaS

More organic demos with the same ad budget

We were spending regularly on ads, but organic demo requests were not growing. Oura improved our website, content, and tracking. Organic demos began to rise without increasing ad spend. That gave our business another source of prospective customers beyond advertising.

Figures in the illustration are visual references

E-commerce Lead — Online Retail

Organic sales started growing again

Our organic traffic and sales dropped after a platform migration. Oura found website speed issues and broken internal links holding us back. Once those were fixed, organic sales started growing again before peak season. We could focus on selling with a stronger website foundation.

Figures in the illustration are visual references

Founder — Education Business

Steady growth in organic enrolments

Prospective students want to know the fees, schedule, and course content before signing up. Oura reorganised our pages to answer those questions. Organic enrolments grew gradually and consistently. We could also explain that progress to investors using data.

Figures in the illustration are visual references

Commercial Director — Logistics

A source of leads beyond existing tenders

Our sales team had been relying on the same tender opportunities. Oura helped our business start appearing in AI vendor research for priority routes. Our sales pipeline gained another source of leads, and we could trace where those opportunities came from.

Figures in the illustration are visual references

Managing Partner — Law Firm

Prospective clients discover our expertise through AI

Corporate clients increasingly research law firms on Perplexity. Oura helped our practice areas appear in AI answers with clear explanations. Our business gained another way for prospective clients to find us, with reports explaining what was measured.

Figures in the illustration are visual references

Digital General Manager — B2B Distribution

A catalogue that supports sales conversations

Our catalogue was hard to find when buyers searched for specific industrial components. Oura focused on category pages and product information. Non-branded search impressions began to rise. Our sales team now has pages to share with buyers considering a purchase.

Figures in the illustration are visual references

Marketing Director — Property

Another way for prospective buyers to find us

Buyers were starting to build shortlists on ChatGPT, but our development was absent. Oura improved our unit pages, payment simulations, and legal FAQs. Alongside advertising, we now have a buyer research channel we can measure and review.

Work you can review with us

Scope, milestones, review results, and documentation help you assess our work. Learn the approach and context of results in formal case studies.

Visual reference illustration — not proof of Oura's credentials
Visual reference illustration — not proof of Oura's credentials
Visual reference illustration — not proof of Oura's credentials
Visual reference illustration — not proof of Oura's credentials
Visual reference illustration — not proof of Oura's credentials
Visual reference illustration — not proof of Oura's credentials
Visual reference illustration — not proof of Oura's credentials
Illustrative Oura enterprise setup and CRM integration badge
Visual reference illustration — not proof of Oura's credentials
Oura Works logo

Ready to plan your next digital step?

Tell us about your business targets and website constraints. We help map priorities and the most relevant service paths.

Get a Free Web Audit →

Discuss Your Project (WhatsApp)

Initial consultation • Based on your data and needs

Oura Works logo

Ready to plan your next digital step?

Tell us about your business targets and website constraints. We help map priorities and the most relevant service paths.

Get a Free Web Audit →

Discuss Your Project (WhatsApp)

Initial consultation • Based on your data and needs

Frequently Asked Questions

Understand Oura Works' working methodology, asset ownership, performance architecture, and SEO & AI Search optimization before starting your digital project.