Lead acquisition flow
Lead acquisition flow
Lead acquisition flow
Lead acquisition flow
A curved arrow pointing left in a simple black outline on a solid background.
Campaign flow connection

OuraWorks—PerformanceAds&Acquisition

Advertising campaigns aligned with your business goals

Unify offer, audience, creative, landing page, and measurement. Oura Works helps your team evaluate campaigns from cost to lead quality, with agreed targets based on business conditions.

Campaign flow connection
Example of campaign flow from advertising through landing page and CRM validation to creative evaluation.

FROM ADVERTISING TO FOLLOW-UP

Measure actions that are close to business goals.

Clicks, forms, and lead status describe different parts of the customer journey. We review measurements along with your sales process.

Flexible Campaign Management

Reviewable measurements

B2B FLOW EXAMPLEInventory software simulation
ADVERTISEMENT Stock is more controlled.Inventory software for your team.
LANDING PAGE Schedule a demoName DinaBusiness email Filled ✓
CRM Dina · Operational team Waiting for leadsSales status becomes campaign input.

Unify offer, audience, creative, landing page, and measurement. Oura Works helps your team evaluate campaigns from cost to lead quality, with agreed targets based on business conditions.

Campaign measurement

Review costs, actions, and lead quality with consistent metric definitions.

Campaign measurement

Campaign measurement

Review costs, actions, and lead quality with consistent metric definitions.

Campaign measurement

Media management

Campaign structures and budgets are adjusted to channel and offering priorities.

Media management

Media management

Campaign structures and budgets are adjusted to channel and offering priorities.

Media management

Segmentation according to customer journey

Differentiate audience needs at the discovery, evaluation, and purchase stages.

Segmentation according to customer journey

Segmentation according to customer journey

Differentiate audience needs at the discovery, evaluation, and purchase stages.

Segmentation according to customer journey

Cross-Channel Advertising Integration

Campaign with clear evaluation

The creative, offer, and landing page need to work together. Campaign evaluation combines platform data, website analytics, and lead quality.

Google and Meta as needed

Channels are selected based on how potential customers search for and respond to offers.

Google and Meta as needed
Search and social media ads point to the same offer and the lead is recorded in the CRM.

Google and Meta as needed

Channels are selected based on how potential customers search for and respond to offers.

Google and Meta as needed
Search and social media ads point to the same offer and the lead is recorded in the CRM.

Creative testing and bidding

Test a clear hypothesis and then evaluate it based on sufficient data.

Creative testing and bidding
The two creative variations are compared along with the lead quality to determine the next test.

Creative testing and bidding

Test a clear hypothesis and then evaluate it based on sufficient data.

Creative testing and bidding
The two creative variations are compared along with the lead quality to determine the next test.

Easy to read reports

Incorporate key metrics in reports according to agreed data sources and evaluation rhythms.

Easy to read reports
Sample reports link ad spend, number of leads, and sales validation per channel.

Easy to read reports

Incorporate key metrics in reports according to agreed data sources and evaluation rhythms.

Easy to read reports
Sample reports link ad spend, number of leads, and sales validation per channel.

Evaluate with the sales team

Use follow-up results to assess lead suitability and next campaign direction.

Evaluate with the sales team
Valid status and reason for lead review from CRM becomes input for the campaign team.

Evaluate with the sales team

Use follow-up results to assess lead suitability and next campaign direction.

Evaluate with the sales team
Valid status and reason for lead review from CRM becomes input for the campaign team.

Oura's business story and approach

Figures in the illustration are visual references

B2B business approach

Service design

LinkedIn logo

The formal case study addresses the alignment of clinic information, service pages, and AI search and referral measurements. Read the full context in the Oura source.

Figures in the illustration are visual references

Health case studies

Anonymous clients • official sources

𝕏/twitter logo

Learn how service pages and proof of expertise support prospective clients when comparing providers. Formal case studies include context as well as evidence badges.

Figures in the illustration are visual references

Measurement approach

Control according to scope

LinkedIn logo

The e-commerce case addresses the barriers of category pages, product information, and measurement. Read the results and evaluation period on official sources.

Figures in the illustration are visual references

Sales approach

Lead flow

𝕏/twitter logo

Learn about potential users' needs when assessing products through AI search and answers. Case data must be read in context as well as the badge issued.

Figures in the illustration are visual references

Website approach

Website priority

𝕏/twitter logo

The project page needs to answer location, specifications, and how to follow up. Job priorities follow market context and available data.

Figures in the illustration are visual references

Integration approach

Campaign evaluation

Reddit logo

Specification information and RFQ flow help the procurement team assess offers before contacting sales.

Figures in the illustration are visual references

Retail case study

Anonymous clients • official sources

Threads logo

Evaluation connects offers, landing pages, as well as follow-up results. Budgets and targets are set according to business data.

Figures in the illustration are visual references

Growth approach

Service design

Threads logo

Oura Atlas supports data sequencing, analysis, briefs, supervised execution, and verification. Illustrative material does not promise universal results.

Figures in the illustration are visual references

Website approach

Website priority

𝕏/twitter logo

The project page needs to answer location, specifications, and how to follow up. Job priorities follow market context and available data.

Figures in the illustration are visual references

Integration approach

Campaign evaluation

Reddit logo

Specification information and RFQ flow help the procurement team assess offers before contacting sales.

Figures in the illustration are visual references

Retail case study

Anonymous clients • official sources

Threads logo

Evaluation connects offers, landing pages, as well as follow-up results. Budgets and targets are set according to business data.

Figures in the illustration are visual references

Growth approach

Service design

Threads logo

Oura Atlas supports data sequencing, analysis, briefs, supervised execution, and verification. Illustrative material does not promise universal results.

Figures in the illustration are visual references

B2B business approach

Service design

LinkedIn logo

The formal case study addresses the alignment of clinic information, service pages, and AI search and referral measurements. Read the full context in the Oura source.

Figures in the illustration are visual references

Health case studies

Anonymous clients • official sources

𝕏/twitter logo

Learn how service pages and proof of expertise support prospective clients when comparing providers. Formal case studies include context as well as evidence badges.

Figures in the illustration are visual references

Measurement approach

Control according to scope

LinkedIn logo

The e-commerce case addresses the barriers of category pages, product information, and measurement. Read the results and evaluation period on official sources.

Figures in the illustration are visual references

Sales approach

Lead flow

𝕏/twitter logo

Learn about potential users' needs when assessing products through AI search and answers. Case data must be read in context as well as the badge issued.

Oura Works

Let's discuss your campaign goals

Unify offer, audience, creative, landing page, and measurement. Oura Works helps your team evaluate campaigns from cost to lead quality, with agreed targets based on business conditions.

Unify offer, audience, creative, landing page, and measurement. Oura Works helps your team evaluate campaigns from cost to lead quality, with agreed targets based on business conditions.

Ads & ROI Performance Management Services FAQ

ROAS maximization strategies, Meta Conversions API (CAPI) implementation, and paid advertising campaign evaluation cycles.

WhatsApp