Digital business insights from Oura Works

SEO improves website access, relevance and experience in searches.

AEO and GEO add attention to the structure of answers, clarity of entities, evidence, as well as monitoring of sources that AI refers to.

The basics are interrelated. Schema, llms.txt, or certain formats do not guarantee rankings or citations; each platform chooses its own results.

There is no payoff time that applies to all businesses.

The initial audit determines the technical conditions, content scope, competition and work priorities.

Released changes are recorded and then compared over comparable periods. Distinguish the results of completed work from changes in rankings, traffic, inquiries, or AI citations that may not necessarily appear at the same time.

Audits cover HTTP status, robots, canonical, sitemap, crawler access, title, description, headings, internal links, images, schema, and page performance.

Findings are prioritized according to impact and business needs.

Changes are verified in source, server response, and browser. Field data were used when available; Lab scores do not replace real user experience.

Research starts from services, buyer questions, sales conversations, and search intent.

Each topic has an owner URL so that service pages, solutions, and articles don't repeat each other's purposes.

Search Console and inquiry data helps with evaluation when available. Volume, ranking, clicks, and sales are different measures; Certain keywords do not guarantee a transaction.

We improve useful information, technical access, and practices that align with search guidelines.

There is no protection that guarantees freedom from algorithm changes or traffic drops.

If a decline occurs, check the period, device, query, page, indexation, and website changes before concluding the cause or choosing a fix.