OuraWorks—SEO&AISearch(GEO)
SEO and AI visibility informed by data
Help potential customers find useful information about your business. Oura Works combines technical audits, intent research, proven content, and measurement through teams and Oura Atlas.
Clear identity, information and evidence
Clarify who your business is, the services it offers, and proof of expertise. Consistent information forms the basis of content and technical optimization.
Connect visibility to action
The search page needs to provide relevant next steps: read about services, assess case studies, or request a consultation.
Technical audit and citation observation
Check crawler access, indexation, URLs, metadata, as well as Core Web Vitals. Findings are prioritized based on impact and need for implementation.
Google monitoring and AI answers
Combine GSC and GA4 data with citation observations on a selected sample of questions. The results help assess progress and limitations of visibility.
AI answer monitoring
Observe citations on selected questions and recorded references. Results may vary between platforms and time.
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Perplexity Visibility & Google AI Overviews
Monitor the context of the question, sources cited, and references noted. Changes in AI answers are used as input, with clear observation times and conditions.
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Documentation for machine access
Crawler access, readable content, and documentation tailored to your needs. llms.txt is not a requirement or guarantee of appearing in AI searches.
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Oura's business story and approach
B2B business approach
Service design
The formal case study addresses the alignment of clinic information, service pages, and AI search and referral measurements. Read the full context in the Oura source.
Health case studies
Anonymous clients • official sources
Learn how service pages and proof of expertise support prospective clients when comparing providers. Formal case studies include context as well as evidence badges.
Measurement approach
Control according to scope
The e-commerce case addresses the barriers of category pages, product information, and measurement. Read the results and evaluation period on official sources.
Sales approach
Lead flow
Learn about potential users' needs when assessing products through AI search and answers. Case data must be read in context as well as the badge issued.
Website approach
Website priority
The project page needs to answer location, specifications, and how to follow up. Job priorities follow market context and available data.
Integration approach
Campaign evaluation
Specification information and RFQ flow help the procurement team assess offers before contacting sales.
Retail case study
Anonymous clients • official sources
Evaluation connects offers, landing pages, as well as follow-up results. Budgets and targets are set according to business data.
Growth approach
Service design
Oura Atlas supports data sequencing, analysis, briefs, supervised execution, and verification. Illustrative material does not promise universal results.
Website approach
Website priority
The project page needs to answer location, specifications, and how to follow up. Job priorities follow market context and available data.
Integration approach
Campaign evaluation
Specification information and RFQ flow help the procurement team assess offers before contacting sales.
Retail case study
Anonymous clients • official sources
Evaluation connects offers, landing pages, as well as follow-up results. Budgets and targets are set according to business data.
Growth approach
Service design
Oura Atlas supports data sequencing, analysis, briefs, supervised execution, and verification. Illustrative material does not promise universal results.
B2B business approach
Service design
The formal case study addresses the alignment of clinic information, service pages, and AI search and referral measurements. Read the full context in the Oura source.
Health case studies
Anonymous clients • official sources
Learn how service pages and proof of expertise support prospective clients when comparing providers. Formal case studies include context as well as evidence badges.
Measurement approach
Control according to scope
The e-commerce case addresses the barriers of category pages, product information, and measurement. Read the results and evaluation period on official sources.
Sales approach
Lead flow
Learn about potential users' needs when assessing products through AI search and answers. Case data must be read in context as well as the badge issued.
Let's map out your search priorities
Discuss the customers you want to reach and your priority pages. The initial audit becomes the basis for recommendations for subsequent work.
Help potential customers find useful information about your business. Oura Works combines technical audits, intent research, proven content, and measurement through teams and Oura Atlas.
AI Search Optimization Platforms (GEO & AEO) FAQ
The reason conventional SEO is lagging behind is designing business entity Knowledge Graphs, and regular citation monitoring in the LLM model.