OuraWorks—WebsiteDevelopmentCore

Business websites built to support growth

Build a website that explains your offering, is easy to use, and has a foundation of search and measurement. Oura Works assists with planning, design, development, and handover according to the scope.

Website architecture
Code and development
Job milestones
Verify before release
Illustrative website development workflow: business brief, sitemap, desktop and mobile previews, and a pre-launch review.

SEARCH ECOSYSTEM & AI

Website foundation before launch

Determine the pages, messages, and actions customers need. The search structure and measurements are prepared along with the website design.

Build a website that explains your offering, is easy to use, and has a foundation of search and measurement. Oura Works assists with planning, design, development, and handover according to the scope.

A website that explains your offer

Needs-based website planning

Map out pages, users, and integrations before design begins so that technical decisions follow business goals.

Page structure
The homepage map and service pages are translated into a website with offers, proof, and contact actions.

Needs-based website planning

Map out pages, users, and integrations before design begins so that technical decisions follow business goals.

Page structure
The homepage map and service pages are translated into a website with offers, proof, and contact actions.

Design translated to components

Interface components are developed with consistent brand guidelines and an easy-to-maintain structure.

Design tokens and components
Color tokens, buttons, and design components become code that produces a consistent website interface.

Design translated to components

Interface components are developed with consistent brand guidelines and an easy-to-maintain structure.

Design tokens and components
Color tokens, buttons, and design components become code that produces a consistent website interface.

Measurement-based performance optimization

We review assets, rendering, and mobile experiences. Performance targets are set according to the stack and website conditions.

Performance audits
Images, scripts, and caches are checked and summarized before being sent to the browser; The audit provides a clear list of improvements.

Measurement-based performance optimization

We review assets, rendering, and mobile experiences. Performance targets are set according to the stack and website conditions.

Performance audits
Images, scripts, and caches are checked and summarized before being sent to the browser; The audit provides a clear list of improvements.

Reviewable milestones

Each stage has review material and a person in charge so that decisions don't pile up at the end of the project.

Project milestones
Four website milestones: design, development, proofing, and launch with pre-release approval gates.

Reviewable milestones

Each stage has review material and a person in charge so that decisions don't pile up at the end of the project.

Project milestones
Four website milestones: design, development, proofing, and launch with pre-release approval gates.
Brief, design, develop, and release: four interconnected stages of website development.

Each stage has review material and a person in charge so that decisions don't pile up at the end of the project.

Oura Works

Oura Works Website Playbook cover guide: from brief to release, with diagrams of home pages, services and contacts.

Download Free Blueprint

Download Free Blueprint

Architecture according to business needs

Performance and structure as required

The stack, CMS, and integration requirements are selected based on the scope and capacity of the team. Performance measurements are the basis for improvement, not assumed numbers.

Build a website that explains your offering, is easy to use, and has a foundation of search and measurement. Oura Works assists with planning, design, development, and handover according to the scope.

Process from planning to launch

1. Research business and user needs

We understand the services, target customers, and work the website must support.

Research business needs
Customer research, offers, and sales questions are summarized into a brief that defines the information architecture.

1. Research business and user needs

We understand the services, target customers, and work the website must support.

Research business needs
Customer research, offers, and sales questions are summarized into a brief that defines the information architecture.

2. Page structure and prototype

Sitemaps, wireframes, and critical flows are reviewed before development.

Wireframes and prototypes
Desktop and mobile wireframes use the same content order; prototype connects contact button to clear purpose.

2. Page structure and prototype

Sitemaps, wireframes, and critical flows are reviewed before development.

Wireframes and prototypes
Desktop and mobile wireframes use the same content order; prototype connects contact button to clear purpose.

3. Website development

Components and functions are developed based on agreed designs and specifications.

Front-end and back-end development
The front-end code communicates via API with the database and produces a responsive website for the user.

3. Website development

Components and functions are developed based on agreed designs and specifications.

Front-end and back-end development
The front-end code communicates via API with the database and produces a responsive website for the user.

4. Integration and analytics

Forms, external systems, and measurement events are connected as needed.

Puzzle pieces illustration symbolizing teamwork, collaboration, and idea connection."
Form events are validated before being forwarded to CRM, analytics, and conversations with the sales team.

4. Integration and analytics

Forms, external systems, and measurement events are connected as needed.

Puzzle pieces illustration symbolizing teamwork, collaboration, and idea connection."
Form events are validated before being forwarded to CRM, analytics, and conversations with the sales team.

5. Review milestones

The team periodically reviews progress, decisions, and scope changes.

Puzzle pieces illustration symbolizing teamwork, collaboration, and idea connection."
The milestone dashboard distinguishes completed pages, active development, and pages awaiting approval.

5. Review milestones

The team periodically reviews progress, decisions, and scope changes.

Puzzle pieces illustration symbolizing teamwork, collaboration, and idea connection."
The milestone dashboard distinguishes completed pages, active development, and pages awaiting approval.

6. Staging and inspection

Appearance, content, functionality, and integration are checked before release.

Staging check
The same website is checked on desktop, tablet, and mobile; The checklist covers devices, links and forms, and performance.

6. Staging and inspection

Appearance, content, functionality, and integration are checked before release.

Staging check
The same website is checked on desktop, tablet, and mobile; The checklist covers devices, links and forms, and performance.

7. Launch and handover

Access, documentation, ownership, and post-release support follow project agreements.

Handover of access
Source code and design are submitted along with access rights, CMS workspace, and website management guidelines.

7. Launch and handover

Access, documentation, ownership, and post-release support follow project agreements.

Handover of access
Source code and design are submitted along with access rights, CMS workspace, and website management guidelines.

Oura's business story and approach

Figures in the illustration are visual references

B2B business approach

Service design

LinkedIn logo

The formal case study addresses the alignment of clinic information, service pages, and AI search and referral measurements. Read the full context in the Oura source.

Figures in the illustration are visual references

Health case studies

Anonymous clients • official sources

𝕏/twitter logo

Learn how service pages and proof of expertise support prospective clients when comparing providers. Formal case studies include context as well as evidence badges.

Figures in the illustration are visual references

Measurement approach

Control according to scope

LinkedIn logo

The e-commerce case addresses the barriers of category pages, product information, and measurement. Read the results and evaluation period on official sources.

Figures in the illustration are visual references

Sales approach

Lead flow

𝕏/twitter logo

Learn about potential users' needs when assessing products through AI search and answers. Case data must be read in context as well as the badge issued.

Figures in the illustration are visual references

Website approach

Website priority

𝕏/twitter logo

The project page needs to answer location, specifications, and how to follow up. Job priorities follow market context and available data.

Figures in the illustration are visual references

Integration approach

Campaign evaluation

Reddit logo

Specification information and RFQ flow help the procurement team assess offers before contacting sales.

Figures in the illustration are visual references

Retail case study

Anonymous clients • official sources

Threads logo

Evaluation connects offers, landing pages, as well as follow-up results. Budgets and targets are set according to business data.

Figures in the illustration are visual references

Growth approach

Service design

Threads logo

Oura Atlas supports data sequencing, analysis, briefs, supervised execution, and verification. Illustrative material does not promise universal results.

Figures in the illustration are visual references

Website approach

Website priority

𝕏/twitter logo

The project page needs to answer location, specifications, and how to follow up. Job priorities follow market context and available data.

Figures in the illustration are visual references

Integration approach

Campaign evaluation

Reddit logo

Specification information and RFQ flow help the procurement team assess offers before contacting sales.

Figures in the illustration are visual references

Retail case study

Anonymous clients • official sources

Threads logo

Evaluation connects offers, landing pages, as well as follow-up results. Budgets and targets are set according to business data.

Figures in the illustration are visual references

Growth approach

Service design

Threads logo

Oura Atlas supports data sequencing, analysis, briefs, supervised execution, and verification. Illustrative material does not promise universal results.

Figures in the illustration are visual references

B2B business approach

Service design

LinkedIn logo

The formal case study addresses the alignment of clinic information, service pages, and AI search and referral measurements. Read the full context in the Oura source.

Figures in the illustration are visual references

Health case studies

Anonymous clients • official sources

𝕏/twitter logo

Learn how service pages and proof of expertise support prospective clients when comparing providers. Formal case studies include context as well as evidence badges.

Figures in the illustration are visual references

Measurement approach

Control according to scope

LinkedIn logo

The e-commerce case addresses the barriers of category pages, product information, and measurement. Read the results and evaluation period on official sources.

Figures in the illustration are visual references

Sales approach

Lead flow

𝕏/twitter logo

Learn about potential users' needs when assessing products through AI search and answers. Case data must be read in context as well as the badge issued.

Oura Works

Let's design your business website

Tell us the purpose of the website, key services, and systems that need to be connected. We work out work steps and material needs with you.

Build a website that explains your offering, is easy to use, and has a foundation of search and measurement. Oura Works assists with planning, design, development, and handover according to the scope.

Programming & Web Development Services FAQ

Learn development options, how to manage content, performance checks, and review functionality and appearance before release.

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