Google and Meta Ads with a clear business direction

Advertising spend is paid separately from service fees and is detailed in the proposal.

The package only includes channel management as well as the number of campaigns stated on the card.

Account, budget, materials, measurements and access are agreed upon before going live. Licensing, API, additional production, as well as taxes also follow the confirmed cost breakdown.

Choose based on goals, customer intent, materials, budget, and landing page readiness.

Search Ads can reach active searches; Social channels can distribute visual messages to the appropriate audience.

Both still require inquiry testing and evaluation. Not all businesses need all channels or earn the same cost of leads.

The testing budget is determined by the channel, competition, cost of clicks or reach, objectives, and capacity to handle leads.

Don't make one minimum number the standard for all sectors.

Set spending limits and evaluation metrics before going live. Budget increases are decided based on data and margins, without assuming ROAS can be predicted with certainty.

Review search terms, audience, location, placement, materials, and landing page suitability.

Negative keywords or exceptions are only used if they are relevant and supported by the channel.

Evaluate clicks together with events, inquiries, and sales input. Server tracking does not automatically block fraudulent clicks; Budget control follows platform features and available data.

Determine the account owner, Oura role, client team access, and budget limits before the campaign runs.

Reports separate impressions, clicks, events, inquiries, costs, and revenue whose attribution can be explained.

Access dashboards and report formats according to scope. Accounts or figures that are not yet available are not replaced with example data.