Vertical · Legal (YMYL)
Legal is YMYL: content must be accurate, authors clear, and site changes controlled. We help firms build visibility without dangerous claims.
Quick answer
What must law firm SEO include?
Practice area pages, author/Person schema profiles, disclaimers, privacy policy, content separating fact vs opinion, and no case outcome promises. AI citation is only safe when content is verifiable and not misleading.
YMYL risk
Google and AI are stricter on legal, health, and finance. Content or fake schema errors risk reputation and compliance.
Practice areas
Criminal, corporate, litigation — one cluster per intent.
Author & Person
Real bylines, profile pages, Person schema.
AI citations
Verifiable procedural FAQs — not generic legal advice.
Template articles vs controlled legal SEO
Generic AI articles risk YMYL. We prioritize expert review and safe Atlas execution.
| Factor | Typical risk | Oura Works |
|---|---|---|
| YMYL compliance | Aggressive claims without proof | E-E-A-T: author, credentials, transparent process |
| Practice areas | One page for everything | Per-practice clusters + FAQ |
| AI cites firm | Absent from Perplexity | Organization + Person schema |
| Client trust | Context-free testimonials | Anonymized case studies + methodology |
How Oura works for this segment
Every engagement starts with a free Mini Audit. Scope is tailored — no identical package for every client.
01
YMYL audit
Authors, credentials, practice-area pages, and AI citation tests for the firm.
02
Practice-area clusters
Per-area FAQ, LegalService schema, links to lawyer profiles.
03
Compliant execution
No ranking guarantees — documented changes via Atlas.
04
Trust reporting
Specialization queries in GSC, AI mentions, citation monitoring.
Law firm cited by AI
Case study on procedural content worth citing.
Common questions
Is law firm SEO considered YMYL content? +
Yes. Legal topics are YMYL, so E-E-A-T is crucial: credible authors, clear sources, and accurate claims. We build authoritative yet ethical answer-first content — not over-promises that breach bar/advertising rules.
Why does a law firm rank but never get cited by AI? +
Often because content is too promotional or not structured for extraction. We clarify the firm entity, build factual answers to common legal questions, and measure citations in ChatGPT/Perplexity — the pattern in our law-firm case study.
How much does law firm SEO cost? +
Set after a free Mini Audit based on practice areas and competition. Given YMYL sensitivity, we prioritize safe execution and accuracy over cheap content volume.
First step · free
Want to see opportunities for your brand?
Free Mini Audit — no long-term commitment.
- Free
- No commitment
- Results in 48h
Win on Google. Get cited by AI.
Step 1 / 3
1. About you
SEO
3 priorities
GEO
citation gap
AEO
schema check